The latest
News and branding insights worth holding onto. Find articles and updates from the Heirloom team below.
The branding stories everyone was talking about during the 2026 FIFA World Cup
Why and when we recommend research
From multiple brands to one: naming Navanta, a new chapter for community banking technology
How to conduct research on names
The role of verbal identity in building a strong brand
Brand architecture: a practical guide for growing portfolios
How Environments defined its identity in a competitive workplace design market
Corelight: naming a network security game-changer
Solve naming architecture challenges with the Four-by-Four Framework for Naming Systems
Using AI to name your company or product: what works and what doesn’t in 2026
Building brands that last: inside Heirloom’s core capabilities
The Brand Names Report 2026 is here
The many faces of the 2026 Winter Olympics
Rob Meyerson on Super Bowl LX: When tech trends miss the human truth—and why SF quietly won the night
The Naming Workbook: A Companion to Brand Naming
NetScaler: A legacy brand, repositioned for what’s next
Our brand naming process at Heirloom
Heirloom earns Top Branding Company, Top Naming Company, Clutch 1000 award
The Drum: “Yes brand archetypes are pseudoscience. Does that make them completely useless?”
Heirloom’s Rob Meyerson talks naming on Watercooler Brand Talks livestream
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