The latest
News and branding insights worth holding onto. Find articles and updates from the Heirloom team below.
Brand architecture: a practical guide for growing portfolios
How Environments defined its identity in a competitive workplace design market
Corelight: naming a network security game-changer
Solve naming architecture challenges with the Four-by-Four Framework for Naming Systems
Using AI to name your company or product: what works and what doesn’t in 2026
Building brands that last: inside Heirloom’s core capabilities
The Brand Names Report 2026 is here
The many faces of the 2026 Winter Olympics
Rob Meyerson on Super Bowl LX: When tech trends miss the human truth—and why SF quietly won the night
The Naming Workbook: A Companion to Brand Naming
NetScaler: A legacy brand, repositioned for what’s next
Our brand naming process at Heirloom
Heirloom earns Top Branding Company, Top Naming Company, Clutch 1000 award
The Drum: “Yes brand archetypes are pseudoscience. Does that make them completely useless?”
Heirloom’s Rob Meyerson talks naming on Watercooler Brand Talks livestream
Heirloom names home-building company Neovi
Heirloom recognized as a Clutch Global Honoree and Champion for Fall 2024
AIGA Philadelphia event: Alina Wheeler, 20 years of Designing Brand Identity
Heirloom’s Rob Meyerson appears on What the Helvetica? podcast with Michael Janda
BrandersFest 2024
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