The latest
News and branding insights worth holding onto. Find articles and updates from the Heirloom team below.
Beyond the logo: what actually changed in 6 of 2026’s biggest rebrands and refreshes
Heirloom’s Rob Meyerson featured in The Drum: how AI is amplifying branding myths
Messaging and voice: a practical guide to what your brand says and how it says it
Naming a professional services firm: should you use the founders' names?
Big tech brands evolving, refreshing over the past year-plus
Rob Meyerson joins The PO Show! to talk brand naming and AI
Rob Meyerson joins Jacob Cass to talk branding, AI, and the Brand Builders Summit
Heirloom’s Rob Meyerson featured in Branders Magazine
Six companies Heirloom renamed—and the stories behind their new names
The branding stories everyone was talking about during the 2026 FIFA World Cup
Why and when we recommend research
From multiple brands to one: naming Navanta, a new chapter for community banking technology
How to conduct research on names
The role of verbal identity in building a strong brand
Brand architecture: a practical guide for growing portfolios
How Environments defined its identity in a competitive workplace design market
Corelight: naming a network security game-changer
Solve naming architecture challenges with the Four-by-Four Framework for Naming Systems
Using AI to name your company or product: what works and what doesn’t in 2026
Building brands that last: inside Heirloom’s core capabilities
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