Rob Meyerson joins Jacob Cass to talk branding, AI, and the Brand Builders Summit

Ahead of the 2026 Brand Builders Summit, Heirloom founder Rob Meyerson joined Jacob Cass, founder of JUST Creative, for a live conversation about the evolving role of AI in branding and creative work.

The two discussed how AI is changing the way brand builders work—from streamlining processes and supporting ideation to raising bigger questions about the value of human creativity and strategic thinking.

The conversation tied into this year’s Brand Builders Summit theme, “Become the brand builder AI can’t replace,” bringing together leading voices across branding, design, strategy, and marketing.

For anyone navigating how AI fits into the future of brand building, it’s a conversation worth catching.

Watch the conversation with Rob Meyerson and Jacob Cass

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Rob Meyerson joins The PO Show! to talk brand naming and AI

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Six companies Heirloom renamed—and the stories behind their new names