At Heirloom, we create strategies that work. Names and identities that resonate. Brands that stand the test of time.

Intangible

value

that lasts.

Recent projects

What we do

Heirloom is a brand strategy, identity, and naming agency. Through our range of branding services, we help business leaders build stronger brands.

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Visual identity

Brand naming

A hand with a light-colored sleeve extends from a hole in the ground and points upward, supporting a horizontal bar with geometric shapes on it, including a large circle, a triangle, and a small rectangle, all in shades of purple and blue.
Illustration of a hand holding a compass with a purple and blue color scheme.

Brand architecture

Brand strategy

Minimalist illustration of a hand extending from a hole in the floor and holding a big pencil.
An illustration of a hand holding binoculars with eyes (made of O's from the Heirloom logo) visible in the lenses.

Our clients

Adobe Meta Flex IonQ Citrix Salesforce J.D. Power HPE

Our clients

Adobe logo in purple text.
A logo with a purple circle and the words "Meta AI" underneath.
Purple cloud-shaped graphic with the word 'salesforce' in lowercase letters in the center.
The logo of Citrix in purple text on a white background.
A purple and white isometric graphic of a 3D letter Q with the text IONQ below it.
The HPE logo in bold, lavender-colored letters on a white background.
The logo for Flex, with stylized text in lavender color on a black background.

Who we are

Led by Rob Meyerson, Principal and Founder

Rob is a brand consultant and professional namer whose past clients range from startups to the Fortune 100. He is the co-author of the sixth edition of Designing Brand Identity and author of Brand Naming.

Cartoon illustration of two people standing side by side; the woman is holding a smartphone, and the man has his arms crossed. The woman is balancing a stack of books and a coffee mug on her head, with a laptop open in front of her. The man is smiling and appears relaxed.
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What our clients are saying

  • Heirloom is knowledgeable and humble, and they keep projects on track with clear milestones. They provide authentic results within a positive collaboration.

    Jane / EMyth

  • Thank you so much. I truly feel inspired each and every time you present. I am really excited about the direction things are moving. Thank you for being amazing at what you do.

    Gina / Environments

  • Heirloom came in to save the day with a sophisticated, professional approach to naming which completely exceeded our expectations.

    Emily / Alongside

  • They were always on time, on budget, and over-delivered. They were easy to work with and super smart.

    Elizabeth / Lineate

What our clients are saying

  • A woman with curly blonde hair, wearing a black top, smiling and resting her chin on her hand.
  • A woman with long, wavy brown hair and a bright smile. There is a quote expressing gratitude and excitement for new opportunities, attributed to Gina from Environments. The quote is in blue text on a white background, with purple quotation marks at the bottom right corner.
  • A headshot of a woman with long dark hair, smiling, wearing a black sleeveless top, against a white background.
  • A woman with blonde hair and a teal top, smiling slightly, portrait style.

What our clients are saying

  • A woman with curly blonde hair and a black top smiling with her hand resting on her chin, seen in a circular headshot. The quote reads: "Heirloom is knowledgeable and humble, and they keep projects on track with clear milestones. They provide authentic results within a positive collaboration." attributed to Jane / EMyth.
  • A woman with long, wavy light brown hair, smiling, in a professional setting. She is wearing a black top and a gold necklace.
  • A woman with shoulder-length brown hair and a black sleeveless top smiling, with a quote about Heirloom and professional approach, attributed to Emily from Alongside.
  • A woman with short blonde hair smiling, with a background of wooden walls. Contains a quote: "They were always on time, on budget, and over-delivered. They were easy to work with and super smart." attributed to Elizabeth / Lineate.
Illustration of a paper airplane with a dashed curved path behind it (drawing by Dan Misdea).

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