Rob Meyerson

Rob Meyerson is the principal and founder of Heirloom. He works with business leaders to build identities for their organizations, products, and services. More than a name or logo, Rob believes an identity is defined by clear, focused beliefs, expressed through compelling words, and substantiated by consistent actions. His specialties include strategic positioning, naming and messaging, brand architecture, qualitative research, and organizational change. Prior to launching Heirloom, he was global head of brand architecture and naming at HP, and previously held strategy director roles at several leading, international brand consulting firms.

Rob is the co-author of Designing Brand Identity (sixth edition) and author of Brand Naming. He has also written about brand strategy and naming for leading publications such as Harvard Business Review, AMA.org, Entrepreneur, TechCrunch, Business Insider, The Guardian, and VentureBeat. Rob also hosts How Brands Are Built, a popular branding podcast, newsletter, and blog.

Connect with Rob on LinkedIn or Threads.

Rob Meyerson’s books and other projects

Three copies of the book "Designing Brand Identity" by Alina Wheeler and Rob Meyerson leaning against the wall.

Designing Brand Identity

Rob was honored to co-author the sixth edition of Designing Brand Identity, Alina Wheeler's iconic, comprehensive guide to the world of brands and branding. This edition features 50+ all-new case studies; 100+ branding subjects; 400+ quotes from experts and executives; 800+ images, diagrams, and examples; and a bold cover design by Eddie Opara of Pentagram.

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Brand Naming

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service is the most comprehensive and detailed book about brand naming. In the words of Marty Neumeier, “A brand name is the number-one touchpoint a product or company will ever own. And now, thanks to the generous clarity of Rob Meyerson, there’s a book about it. Get this onto your shelf.”

Buy the book

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How Brands Are Built

How Brands Are Built is a blog and podcast where branding professionals get into the details of what they do—and more importantly, how they do it. Rob hosts the podcast, on which he’s interviewed industry leaders like David Aaker, Marty Neumeier, Laura Ries, and Denise Lee Yohn. Rob also sends out a monthly How Brands Are Built newsletter featuring branding news and insights.

Visit the blog

Rob Meyerson sitting at a desk with a laptop displaying a wheel labeled 'What makes a good brand name?' surrounded by yellow sticky notes. He is smiling, holding a pen. The background includes a bookshelf, a decorative wooden figure, and a lamp.

Online brand naming course

In his course, “Fundamentals of Memorable Brand Naming,” Rob teaches the process behind generating memorable brand names. You’ll discover the fundamental elements to consider as part of your creative process and learn to help brands stand out through innovative naming.

“This course completely exceeded my expectations. The resources Rob has provided here are worth their weight in gold.”

—Ben Stanbury, Domestika student

Take the course

In the spotlight

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