Artificial intelligence is changing the way brands approach strategy, but is it also reinforcing some of the industry’s biggest misconceptions?
In a recent opinion piece for The Drum, Heirloom founder Rob Meyerson explores how AI is amplifying long-standing branding myths, from color psychology and brand archetypes to the belief that consumers buy why a company exists rather than what it offers.
Drawing on more than 20 years of experience in brand strategy, Rob challenges the frameworks and conventional wisdom that have shaped the industry for decades. As AI tools increasingly influence how marketers research and develop strategies, he argues that separating evidence-based insights from unsupported claims is more important than ever.
At Heirloom, we believe effective brand strategy starts with asking the right questions, challenging assumptions, and grounding decisions in research rather than relying on one-size-fits-all formulas.
Read Rob’s full perspective in The Drum: AI Is Compounding Branding’s Bullshit Problem