Heirloom is a leading expert in brand architecture. Helmed by Rob Meyerson, co-author of Designing Brand Identity, our experience runs from home services and entertainment to medtech and tractors—from startups to the Fortune 100.

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Read some of what we’ve written about brand architecture and naming systems in magazines, blog posts, books, and whitepapers.

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Brand architecture: a practical guide for growing portfolios

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Branders Magazine: “5 things every entrepreneur should know about brand architecture”

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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding, by Alina Wheeler and Rob Meyerson

See the book on Amazon

The Four-by-Four Framework for Naming Systems: An Indigo Paper from Heirloom (white text, indigo background)

The Four-by-Four Framework for Naming Systems

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