A practical framework for designing and diagnosing naming systems.
The Four-by-Four Framework for Naming Systems, an Indigo Paper from Heirloom, introduces a structured approach to one of the most common—and commonly mismanaged—challenges in brand and product strategy: how to name a portfolio of related items in a way that’s coherent, intuitive, and built to last.
The paper covers four ways items relate within a portfolio, four ways names can reinforce those relationships, and how the two dimensions combine into a matrix for evaluating or building any naming system. It also addresses the pitfalls that derail even well-intentioned systems, and offers practical guidance for getting started.
Download your free copy below.
A practical framework for designing and diagnosing naming systems.
The Four-by-Four Framework for Naming Systems, an Indigo Paper from Heirloom, introduces a structured approach to one of the most common—and commonly mismanaged—challenges in brand and product strategy: how to name a portfolio of related items in a way that’s coherent, intuitive, and built to last.
The paper covers four ways items relate within a portfolio, four ways names can reinforce those relationships, and how the two dimensions combine into a matrix for evaluating or building any naming system. It also addresses the pitfalls that derail even well-intentioned systems, and offers practical guidance for getting started.
Download your free copy below.
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