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A clear-eyed look at what’s happening in brand naming right now.
The Brand Names Report is a collaboration between Heirloom and Elliott Verbal. The 2026 edition draws on multiple data sources to surface the trends, patterns, and science shaping how brand names are created and evaluated in the real world.
The report covers naming stories that made headlines in 2025, a deep dive into Y Combinator’s 500-startup cohort, an analysis of name polling data from Brand New, and seven recent academic studies on brand naming—each summarized with a practical takeaway.
Download your free copy below.
A clear-eyed look at what’s happening in brand naming right now.
The Brand Names Report is a collaboration between Heirloom and Elliott Verbal. The 2026 edition draws on multiple data sources to surface the trends, patterns, and science shaping how brand names are created and evaluated in the real world.
The report covers naming stories that made headlines in 2025, a deep dive into Y Combinator’s 500-startup cohort, an analysis of name polling data from Brand New, and seven recent academic studies on brand naming—each summarized with a practical takeaway.
Download your free copy below.
