Key Concepts: Brand Naming is a 15-page summary of Rob Meyerson’s Brand Naming—an Amazon Best Seller and the most complete and detailed book about naming your brand.
You need to read this book to get your brand name right.
—David Aaker (the Father of Modern Branding)
From this summary, you'll learn:
What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist
Use the summary the way you’d use CliffsNotes: as a reading companion for the full book, to refresh your memory, or to cram for your upcoming test about naming.
Key Concepts: Brand Naming is a 15-page summary of Rob Meyerson’s Brand Naming—an Amazon Best Seller and the most complete and detailed book about naming your brand.
You need to read this book to get your brand name right.
—David Aaker (the Father of Modern Branding)
From this summary, you'll learn:
What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist
Use the summary the way you’d use CliffsNotes: as a reading companion for the full book, to refresh your memory, or to cram for your upcoming test about naming.
