A research-backed look at how naming professionals actually test and validate brand names.
This Indigo Paper from Heirloom draws on a survey of 62 experienced namers, brand strategists, and researchers to examine one of the most debated steps in the naming process—and what the people who do it best have learned.
The paper covers which research methods are most commonly used and why, where real-world practice falls short of best practices, how research should (and shouldn’t) influence naming decisions, and what experienced practitioners recommend based on hard-won experience.
Download your free copy below.
A research-backed look at how naming professionals actually test and validate brand names.
This Indigo Paper from Heirloom draws on a survey of 62 experienced namers, brand strategists, and researchers to examine one of the most debated steps in the naming process—and what the people who do it best have learned.
The paper covers which research methods are most commonly used and why, where real-world practice falls short of best practices, how research should (and shouldn’t) influence naming decisions, and what experienced practitioners recommend based on hard-won experience.
Download your free copy below.
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