Downloadable versions of worksheets from The Naming Workbook, a companion to Brand Naming, designed to help you apply a professional naming process to real projects.
What you get:
Structured templates for developing a strong naming brief
Tools for generating, organizing, and evaluating name ideas
Frameworks for legal, linguistic, and stakeholder review
Practical worksheets used in real naming engagements
How to use them
Use the worksheets the way you’d use a lab notebook: to work through a naming project step by step, revisit the process as needed, or support collaborative naming sessions with clients or teams.
Downloadable versions of worksheets from The Naming Workbook, a companion to Brand Naming, designed to help you apply a professional naming process to real projects.
What you get:
Structured templates for developing a strong naming brief
Tools for generating, organizing, and evaluating name ideas
Frameworks for legal, linguistic, and stakeholder review
Practical worksheets used in real naming engagements
How to use them
Use the worksheets the way you’d use a lab notebook: to work through a naming project step by step, revisit the process as needed, or support collaborative naming sessions with clients or teams.
