Heirloom is a naming agency. Led by the author of Brand Naming, we bring Fortune 100 naming experience to every project—from startups to global rebrands.

Your name will outlast your logo and your strategy. Get it right.

Talk to a naming expert

Our clients

Purple cloud-shaped graphic with the word 'salesforce' in lowercase letters in the center.

A purple and white isometric graphic of a 3D letter Q with the text IONQ below it.

We wrote the book on brand naming—literally. Our founder’s expertise has also been shared in Harvard Business Review, Entrepreneur, and beyond.

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service, by Rob Meyerson

See the book on Amazon

Harvard Business Review: How to Pick the Best Name for Your Company

Read the article

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding, by Alina Wheeler and Rob Meyerson

See the book on Amazon

Entrepreneur: Don’t Change Your Brand Name—Unless You Really Have To

Read the article

Naming projects

Heirloom came in to save the day with a sophisticated, professional approach to naming which completely exceeded our expectations.

Emily / Alongside
Heirloom’s ability to create new words that reflected our company and product, along with knowledge about trademark law and the creative naming process was impressive.

Bill / ESG Clean Energy
[Heirloom brings] rigorous research, a product marketing mindset, sharp positioning, clear narratives, and smart naming / architecture guidance. Their work consistently becomes the primer for many of my key marketing executions.

Anant / Quantinuum
[Rob from Heirloom] has a rare gift for asking the right questions, challenging thinking in the best way, and ultimately helping you articulate a vision and name that feels both authentic and enduring.

John / Spiro

Read additional reviews

Send us a note. We’ll get back to you ASAP.

Blue cartoon mailbox with a smiling face near bushes, a bird, a tall leafy tree, and a city skyline in the background (illustration by Dan Misdea)

Your name will outlast your logo and your strategy. Get it right.

Talk to a naming expert

Lineate

Alongside

Xvantage

Ontra

Talk to a naming expert

Heirloom came in to save the day with a sophisticated, professional approach to naming which completely exceeded our expectations.

Heirloom’s ability to create new words that reflected our company and product, along with knowledge about trademark law and the creative naming process was impressive.

[Heirloom brings] rigorous research, a product marketing mindset, sharp positioning, clear narratives, and smart naming / architecture guidance. Their work consistently becomes the primer for many of my key marketing executions.

[Rob from Heirloom] has a rare gift for asking the right questions, challenging thinking in the best way, and ultimately helping you articulate a vision and name that feels both authentic and enduring.

Heirloom is a branding and naming agency based in San Francisco with clients around the world.