Branders Magazine: “5 things every entrepreneur should know about brand architecture”

“The benefits and best practices of one aspect of branding—brand architecture—continue to elude many entrepreneurs,” writes Rob Meyerson, founder of Heirloom, in issue 35 of Branders Magazine.

Read the full article below. Subscribe to Branders for more branding content.

On November 5–6, 2025, Meyerson will speak at the first in-person event hosted by Branders, BrandersFest: Origin. If you’d like to attend and see Rob and other branding experts speak in New York City, register for the event.

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Heirloom ranked in the top 20 logo design agencies in California, according to DesignRush