The CMO Club: “5 Brand Fundamentals Startups Must Get Right From Day One”

< Back to news
Written By Rob Meyerson

In an article for The CMO Club, Meyerson walks through a five-step branding process, from initial research to ongoing brand management. Pulling from the latest edition of Designing Brand Identity, which Meyerson co-authored with the book’s creator, Alina Wheeler, the article provides tips for every step of the process.

Read the article on The CMO Club.

Rob Meyerson http://www.heirloomagency.com
Previous

The Manifest recognizes Heirloom as one of the most-reviewed naming agencies in San Jose
Next

Rob Meyerson co-authors sixth edition of Designing Brand Identity