Messaging and voice
Messaging and voice
Messaging defines the ideas you want audiences to remember; voice conveys your personality through tone and style. Together, they ensure your brand connects in a way that is focused, recognizable, and true to your strategy.
Our approach
While our exact approach depends on your needs, we always begin by grounding ourselves in your brand strategy and reviewing existing communications. Through workshops or through rounds of drafts and feedback, we then develop a framework that articulates key messages, proof points, and a brand voice that brings your personality to life. The outcome is a practical system that guides consistent communication across audiences and channels.
01
Kickoff and materials review
We confirm objectives, audiences, and deliverables, then review background materials to set direction.
02
Discovery
Through stakeholder interviews, workshops, a review of existing research, or other methods, we gather perspectives on audiences, objectives, and competitors.
03
Framework development
We outline draft frameworks for messaging and voice, including themes, proof points, and tonal principles.
04
Review and refinement
We share the framework with your team, gather feedback, and refine accordingly.
05
Application and examples
We bring the framework to life through sample copy and usage guidelines, showing how messaging and voice work in practice.
06
Messaging and voice guide
We deliver a concise guide that documents the system and provides tools for consistent communication across channels.
FAQ
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Messaging is what you say. Voice is how you say it.
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That really depends, but probably three. Or one overarching message underpinned by three supporting messages. Why? In part, because the rule of three suggests people will find a trio of messages more persuasive, memorable, and compelling.
What our clients are saying
What our clients are saying
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