Market research

The strongest brands are clear-eyed and sure-footed. Market research provides an accurate view of your customers, your competitors, and your own organization—helping identify opportunities and reduce risk.

Our approach

Market research can take many forms—qualitative, quantitative, or a mix of both. From interviews and focus groups to surveys and conjoint analysis, we tailor our approach to your needs, delivering insights that clarify customers’ needs, competitors’ positions, and your company’s goals, so brand decisions are grounded in evidence.

01

Kickoff and planning

We confirm project goals, then outline the methods—qualitative, quantitative, or both—we’ll use to achieve them.

02

Internal perspectives

We often capture perspectives from leadership, employees, and existing data.

03

External research

Depending on objectives, we may gather insights from customers, prospects, and the broader market.

04

Competitor and category review

We assess competitors and peers to identify patterns, gaps, and opportunities.

05

Synthesis and analysis

We interpret findings across all research streams, surfacing key themes, opportunities, and risks.

06

Findings and recommendations

We deliver a research readout that distills findings into actionable recommendations

Research projects

Environments

FAQ

That depends on your goals, budget, and timeline. Tailor your approach to your situation, but don’t forget: Strong brands are built on solid information.
You’ve got options. Whether you’re doing a handful of customer interviews or a large quantitative survey, the goal is the same: compare indicators of perception and performance—like awareness, preference, and market share—and track how they shift over time.
True, Don trashed the research in the pilot episode of Mad Men, “Smoke Gets In Your Eyes.” But that was set in 1960. These days, you’d have to be a madman to ignore the research.