The Naming Workbook: A Companion to Brand Naming
Your hands-on guide to strategic naming
We’re thrilled to announce the launch of The Naming Workbook: A Companion to Brand Naming, a brand new resource for marketers, founders, entrepreneurs, and brand strategists who want to take the guesswork out of crafting unforgettable names. Now available on Amazon, this thoughtfully designed workbook helps you bring naming theory into creative action and build names that are strategic, memorable, and market-ready.
Why this workbook matters
Naming isn’t just about creative people coming up with interesting ideas—it requires a rigorous process, and the end result will influence how audiences perceive your brand from the very first interaction. Based on the foundational principles Rob Meyerson introduced in Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service, this workbook is designed as a hands-on companion to help you apply those principles in real time.
Where traditional branding books explain the why behind naming, The Naming Workbook helps you answer the how. Here’s some of what you’ll find in the book:
Practical exercises that take you—step by step—through the naming process.
Reusable worksheets you can adapt for your own business or client projects.
Real-world examples that show what successful naming looks like in action.
Structured workflows that help you move from ideas to viable, vetted name options.
Whether you’re launching a startup, naming a flagship product, or renaming an established brand, this workbook empowers you to think critically, creatively, and strategically about the names you create.
Built for action—not just inspiration
Unlike traditional business and branding books, The Naming Workbook brings insight and action together. Every page challenges you to think deeper and apply what you know:
Track and refine your ideas.
Analyze competitors and industry naming conventions.
Build names that resonate with your target audience.
Evaluate name options and make a final decision.
If you’ve ever struggled to get beyond the brainstorm session and align on a single, viable name, this workbook will become an essential part of your toolkit.
Available now
The Naming Workbook: A Companion to Brand Naming is available now on Amazon in paperback—ready to ship and ready to help you rethink how you name brands and products. Don’t just read about great names—create them. Order your copy today.
