Who we are

Led by Rob Meyerson, Principal and Founder, Heirloom is a coalition of independent-but-aligned members—seasoned brand and marketing professionals—who come together to solve specific client challenges. For every project, experts in research, design, and other specializations are brought in to build the perfect team.

Rob Meyerson, Principal and Founder

Rob works with business leaders to build identities for their organizations, products, and services. More than a name or logo, Rob believes an identity is defined by clear, focused beliefs, expressed through compelling words, and substantiated by consistent actions. His specialties include strategic positioning, naming and messaging, brand architecture, qualitative research, and organizational change. Prior to launching Heirloom, he was global head of brand architecture and naming at HP, and previously held strategy director roles at several leading, international brand consulting firms.

Connect on LinkedIn or Twitter.


Frequent collaborators


Mark Guthridge, Design

Through design, Mark creates stronger connections between organizations and their audiences.

Learn more at www.MarkGuthridge.com

Miriam new bio pic.jpeg

Miriam Stone, Strategy

Miriam is a brand strategist with over ten years’ experience developing strategy, naming, and messaging.

Learn more at Brand Plume.


Rob Goodman, Marketing

Rob Goodman’s ability to blend business sense with creative expertise defines his work as a marketing consultant, content strategist, and writer.

Learn more at OpenVerse.