Good naming briefs make good brand names

Whether you’ll name it on your own or you’d like our help, get the ball rolling with a clear, succinct naming brief.
 
Something you can use to refer to this until you have a brand name
A simple explanation of to what you're trying to name
3–5 "big ideas" you want the name to convey
Naming approaches to explore
Select all that apply (or skip if you're not sure)
Naming constructs to explore
Select all that apply (or skip if you're not sure)
Bear in mind this can severely limit availability, and most people will search for a name before they type in an exact URL
Excluding buying a domain, conducting name validation research, creating a logo, etc.
Brand names this brand will compete against or be seen with
Information about the target audience, name tonality, specific words to explore (or avoid), or anything else helpful
Your name *
Your name
Next steps